Another Idea: Targeted Ads in the Backstop

Next idea for the night...

You know those digital ads that appear behind the catcher at a baseball game on the backstop? Well how about we turn them into targeted ads, a la pay per click ads on Google.

So instead of a useless, untargeted ad for, say, Spongetech, which seem to have popped up a lot lately, pop in an ad that relates to the hitter, or other relevant situation.

Examples:

-Ryan Howard steps to the plate, up pops an ad for Subway, whom he endorses

-It's a blazing hot summer day, and the announcer mentions the 97 degree temperature and how the players are drinking lots of liquids... up pops an ad for Gatorade or Aquafina

-A player slides into second and gets a mess on his uniform. Yup, you guessed it, an ad for Tide or another laundry detergent appears.

Admittedly, this could get annoying if it happened every 10 seconds, so there would have to be some limits, but my thought is that it would provide a lot better context for the advertiser and make a better connection with the fans, thus making the ads more valuable.

Well, that's my second thought for the night. Now it's drawing near midnight and it's tied at 4 at the end of the 4th between the Phils and Rockies. Thanks TBS and MLB for this lovely late night game, I'll see what else I can blog about to keep awake...